Aslaug Magnusdottir is an Icelandic business woman and entrepreneur. She is the founder and CEO of Tinker Tailor, a fashion e-tailer and customization platform.  Aslaug holds an MBA from Harvard Business School, an LLM from Duke University and a Law degree from the University of Iceland.  A former McKinsey consultant and executive at flash sale company Gilt Group.  Aslaug started her career in fashion at Baugur Group, an investment company focused in the fashion and retail sectors.  During her time at Baugur, Aslaug spearheaded a number of investments in early stage fashion brands and an expansion into the United Kingdom.

In 2006, Aslaug relocated from London to New York after working at McKinsey & Company, and joined Marvin Traub Associates as a Vice President.  In 2007, she partnered with former Bloomingdale’s CEO and retail legend, Marvin Traub, to form an investment company, TSM Capital, which invested in designer brands such as Rachel Roy and Matthew Williamson.  Aslaug later worked with actor and jewelry designer Waris Ahluwalia as President of his label, House of Waris Fine Jewelry.

In 2010, Aslaugh co-founded, with Lauren Santo Domingo, Moda Operandi, which is a members-only, ‘pre-tail’ site, offering customers early access to covetable runway looks from luxury fashion brands including Marc Jacobs and Proenza Schouler.