Sondheim for years has been a respected home entertainment executive, known for taking independent content and exploiting it across multiple distribution channels. He has long advocated that digital across numerous business models is the future but physical remains viable in the short run as an importanrt financing element. He recently left Cinedigm to set up his own consulting business that will help producers and content owners navigate the complex entertainment landscape. His expertise will reflect his recent experinces and focus on TVOD exploitation, SVOD Niche Channel distribution, physical distribution at mass and on-line, SVOD and broadcast licensing and Chinese content licensing and distribution. While at Cinedigm Mr. Sondheim identified the family and faith market and secured the Dove Channel brand which has proven one of their strongest..
Cinedigm has established deep relationships with leading Chinese content providers, streaming services, and government agencies, all under Sondheim’s guidance. Cinedigm recently announced the planned launch of a new OTT streaming service in North America called Bambu, bringing Chinese content to young, trend-setting American
Before joining Cinedigm in October 2013, Sondheim was president of entertainment and worldwide distribution for Gaiam, later Gaiam Vivendi, which was ultimately sold to Cinedigm. From 2005 to 2007, he oversaw the development of Sony Music Entertainment’s dual disc technology initiative.
Sondheim has managed properties associated with the NFL, NBA, MLB, Reebok, Scholastic, Rudolph The Red-Nosed Reindeer, and Mighty Morphin Power Rangers, and fitness personalities including Jillian Michaels, Richard Simmons, and Kathy Smith.